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IWPA Leadership & Staff

IWPA Leadership


Hugh Reitz, UCS Forest Group

Vice President
Michael Schultz, Floor & Decor


JoAnn Gillebaard Keller, Holland Southwest International 

IWPA Staff

Executive Director / CEO
Cindy L. Squires, Esq.

Cindy Squires joined the International Wood Products Association (IWPA) as Executive Director in 2013.  As the chief executive for the leading international trade association for the North American imported wood products industry, Cindy represents companies and trade organizations engaged in the import and use of hardwoods and softwoods from sustainably managed forests in over 30 nations across the globe. Ms. Squires also serves on the boards of the American Hardwood Export Council, the Global Timber Forum, the North American Forest Foundations and the American Boat and Yacht Council.   She is Co-Chair for the Department of Commerce's International Trade Advisory Committee for Forest Products, Building Materials, Construction and NonFerrous Metals (ITAC 5) and as a member of U.S. Trade Representative's Trade and Environment Policy Advisory Committee (TEPAC).

For nearly ten years, Cindy directed the regulatory, legal and trade programs for the recreational boating industry as the Chief Counsel of the National Marine Manufacturers Association (NMMA).  Cindy practiced environmental and administrative law at Beveridge & Diamond, P.C.   Cindy has spent nearly ten years on agricultural policy, in the Executive branch as a legislative liaison and regulatory analyst at the U.S. Department of Agriculture, Agricultural Marketing Service and as a U.S. Senate Agriculture Committee staffer for then-Chairman Senator Patrick Leahy.

Ms. Squires graduated cum laude from the Washington College of Law, American University and is a member of Maryland and the District of Columbia bars. Ms. Squires has her B.A. in International Relations from George Mason University. A Wyoming native, Cindy spends her spare time enjoying the outdoors with her son and husband.

Director, Government and
Public Affairs
Joseph L. O'Donnell

Joe O'Donnell joined IWPA as Manager of Government and Public Affairs in April 2014. Before joining IWPA, he served ten years on the staff of former U.S. Sen. Richard Lugar, a former Chairman of both the U.S. Senate Committee on Agriculture, Nutrition and Forestry and the Committee on Foreign Relations. His positions included Deputy Legislative Director and Senior Legislative Assistant while focusing on assisting stakeholders interacting with federal agencies and advancing funding priorities through the budget process. O'Donnell earned a Bachelor of Science degree in International Economics from Georgetown University's Edmund A. Walsh School of Foreign Service.

As Director of Government and Public Affairs, O’Donnell works to advance the priorities of IWPA members in Congress and the federal agencies. He also works to keep members abreast of developments that may affect their businesses through IWPA’s weekly E-News newsletter.

O’Donnell resides in Alexandria, Virginia with his wife Adele., and enjoys escaping the city at any opportunity to hike, bike, and camp.

Manager, Membership, Marketing, and Operations
Mary Louise Sáenz

Mary Louise Sáenz joined the IWPA team as the Manager of Membership, Marketing, and Operations in 2018. Mary manages membership outreach, communications, retention, and recruitment efforts.  She can assist you with questions about joining IWPA, making changes to your online company profile, or getting you registered for any upcoming events.

Before joining IWPA, Mary helped manage and grow a non-profit organization in support of government research in the field of social sciences for more than four years. Mary has extensive experience in the non-profit sector and in particular, government contracting. Before her work in the non-profit sector, Mary worked in the customer service industry in New York City in fast-paced environments where she gained extensive managerial and marketing skills. Mary graduated from Virginia Commonwealth University with a Bachelor of Science in Marketing and a minor in Spanish in 2010.




Part-time Learning and Member Engagement Coordinator
Andrea Odiorne

Andrea Odiorne joined the IWPA team as part-time Learning and Member Engagement Coordinator in 2019. Andrea coordinates with the team on member learning resources and manages the technical online aspects of training. She has been an adjunct instructor at Northern Virginia Community College, on campus and online, since 2011. Andrea earned her master’s degree in Digital History from George Mason University in 2010. Currently, she is enrolled in the PhD program at Mason. Her research concentrates on international news and media representations in the early 20th century.

Andrea has received humanities and computing fellowships from the Andrew W. Mellon Foundation, the Roy Rosenzweig Center for History and New Media (RRCHNM), and the Humanities, Arts, Science, and Technology Alliance and Collaboratory (HASTAC). At RRCHNM, Andrea worked as a web developer and multimedia producer. She collaborated on public and educational projects with local and national organizations, including Fairfax County Public Schools and the Smithsonian Institution. Prior to her work at Mason, Andrea received her bachelor’s degree in History from Virginia Commonwealth University and worked as a television news and public relations videographer, editor and producer.